Advertising

The role of advertising in your marketing mix will depend on the market you are in. However, some things can be said that apply across the board

The role of advertising (defined as paid for space in a medium, where you control the content) is:

To raise awareness of your brand in its product/service category
To generate or improve the image of quality
To help generate sales leads
To support the distribution chain

Analysis and experience show that

Salespeople who are well supported sell more, at better prices
Relatively small increases in sales volume often have a disproportiatelypositive effect on the bottom line, because fixed costs are spread over a higher volume.
Increasing demand encourages higher prices
In almost all circumstances, price cutting is an expensive alternative to effective advertising.

Let ContactPoint help you strike the right balance.

... start creating your luck, right now ... click here.


Topics HOME STRATEGIC THINKING RESEARCH ADVERTISING PUBLIC RELATIONS AND SALES PROMOTION INTERNAL AND EXTERNAL COMMUNICATIONS GREN BINGHAM, DIRECTOR EVE BINGHAM - In Memoriam GET IN TOUCH WITH CONTACTPOINT	Advertising The role of advertising in your marketing mix will depend on the market you are in. However, some things can be said that apply across the board The role of advertising (defined as paid for space in a medium, where you control the content) is: To raise awareness of your brand in its product/service category To generate or improve the image of quality To help generate sales leads To support the distribution chain Analysis and experience show that Salespeople who are well supported sell more, at better prices Relatively small increases in sales volume often have a disproportiatelypositive effect on the bottom line, because fixed costs are spread over a higher volume. Increasing demand encourages higher prices In almost all circumstances, price cutting is an expensive alternative to effective advertising. Let ContactPoint help you strike the right balance. ... start creating your luck, right now ... click here.	Keep in Touch Keep Me Up-to-Date First Name : Last Name : Email : Refresh Enter security code(ignore red letters) We hate spam too. Your data will be kept private and not reach others Ads

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