Internal and external communications

The more people pushing it, the faster the marketing bandwagon will move! ContactPoint can facilitate group discussions with key management and staff to help everyone understand what is happening and how it should be communicated.

The key points are:

Does the whole staff know where the company is heading ?
Do they know who the customers are?
Do they know what the customers are being told about the company?
Have they seen, and had explained the advertising and other material which will be seen by the trade and the general public?

A marketing strategy which is known to the staff will be more effective because everyone's efforts will be co-ordinated. A marketing strategy known only to the Board and the marketing department is one more corporate secret.

It is well worth building into the planning cycle activities which keep the whole staff informed,not only about their own job, but about the company's total marketing effort. The usually quite modest expenditures needed to do this are likely to pay off handsomely.

Contact Point can help you explore the available options for your firm. For example:

"management by walking around"
The "block buster "sales conference
Videotape, CD ROMs, Conference Calls
Sponsorship of sport or the arts, where staff entertain customers, without having to sell anything

In these days, of "down sizing,"or re-engineering, regular and personal communication by top management become essential.

It is worth noting that there is direct benefit to senior management to have regular dialogue with their staff where both have a non-adversarial interest (i.e. improved sales/profits.) and which legitimately by-passes the normal "chain of command"Such a channel ,once open and accepted can be used by all parties to inform each other on a broad range of issues.

Let ContactPoint help you make your point.

... start creating your luck, right now ... click here.


Topics HOME STRATEGIC THINKING RESEARCH ADVERTISING PUBLIC RELATIONS AND SALES PROMOTION INTERNAL AND EXTERNAL COMMUNICATIONS GREN BINGHAM, DIRECTOR EVE BINGHAM - In Memoriam GET IN TOUCH WITH CONTACTPOINT	Internal and external communications The more people pushing it, the faster the marketing bandwagon will move! ContactPoint can facilitate group discussions with key management and staff to help everyone understand what is happening and how it should be communicated. The key points are: Does the whole staff know where the company is heading ? Do they know who the customers are? Do they know what the customers are being told about the company? Have they seen, and had explained the advertising and other material which will be seen by the trade and the general public? A marketing strategy which is known to the staff will be more effective because everyone's efforts will be co-ordinated. A marketing strategy known only to the Board and the marketing department is one more corporate secret. It is well worth building into the planning cycle activities which keep the whole staff informed,not only about their own job, but about the company's total marketing effort. The usually quite modest expenditures needed to do this are likely to pay off handsomely. Contact Point can help you explore the available options for your firm. For example: "management by walking around" The "block buster "sales conference Videotape, CD ROMs, Conference Calls Sponsorship of sport or the arts, where staff entertain customers, without having to sell anything In these days, of "down sizing,"or re-engineering, regular and personal communication by top management become essential. It is worth noting that there is direct benefit to senior management to have regular dialogue with their staff where both have a non-adversarial interest (i.e. improved sales/profits.) and which legitimately by-passes the normal "chain of command"Such a channel ,once open and accepted can be used by all parties to inform each other on a broad range of issues. Let ContactPoint help you make your point. ... start creating your luck, right now ... click here.	Keep in Touch Keep Me Up-to-Date First Name : Last Name : Email : Refresh Enter security code(ignore red letters) We hate spam too. Your data will be kept private and not reach others Ads

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